Whatsapp marketing - New way of Higher value of Customer engagement

This is a follow-up blog on my previous Whatsapp Blog (http://nanjundanonlinedictionary.blogspot.in/2015/09/use-whatsapp-to-resolve-customer-queries.html). This blog is about higher degree of Customer engagement using Whatapp and how it can be achieved. 


What & Why?

•          Customers want to interact with brands today. They want to have a continuous connection and products & offers specific to them.

•          Current digital world is perfect opportunity to grow our customer base.

Leveraging interactive ads:

•          Video is very good marketing. This occupies more than 50% mobile data (http://www.entrepreneur.com/article/242393). We can reach them personally and get their meaningful feedback.

•          Native ads, Native format, Geo ads, Location based ads, Behavioral marketing.

How to make Whatsapp marketing?

•          Go with Broadcast message option– broadcast message has Limitation (only 250).

•          There are some areas like BBC (http://www.practicalecommerce.com/articles/79714-WhatsApp-to-Change-Social-Media-Marketing) already engaged with Whatsapp and come-up with the alternatives to send message without any limitation.

•          Firstly, we don't have any API to customize.

•          secondly, this can't be used for commercial purpose. Like BBC, your Organization has to agree with Whatsapp Inc. 

Thanks,

Nanjundan Chinnasamy