Sunday, December 5, 2021

Pega Decisioning Consultant - 1:1 Customer Engagement Optimization Module Quiz & Answers

The Pega Certified Decisioning Consultant (PCDC) certification is for professionals participating in the design and development of a Pega Customer Decision Hub™ solution. This certification ensures you have the skills to apply design principles of Next-Best-Action Designer, Decision Strategies, and Predictive Analytics.

The PCDC Version 8.5 & 8.6 exam includes multiple choice, scenario, and drag/drop questions. Here are the Pega Decisioning Consultant Mission Test Quiz & answers.

 

Drag the words into the correct boxes.

Audience Simulation

 helps test the configuration of engagement policies with respect to an audience.

Pega Value Finder

 allows the business to engage more empathetically by identifying and profiling “under-served” customers, then suggesting actions for improvement.

Pega Scenario Planner

 enables you to simulate “what-if” scenarios so they can more accurately forecast results, optimize strategies, and explore potential tradeoffs.

Ethical Bias Check

 helps test the engagement policies for unwanted discrimination.

Distribution Test

 outputs the results to a database table and presents the results using out-of-the-box simulation reports.

 

Which two of these statements is true about Value Finder? (Choose Two)

·             Identifies opportunities for improvement

Value Finder helps find the top opportunities for improvement by identifying the most significant gaps in the strategy.

·             Identifies engagement policy conditions with bias

·             Shows the distribution of under-served customers across different groups

Value Finder helps visualize the distribution of well-engaged, under-engaged, and not engaged customers.

·             Projects estimated value of the subsequent next-best-action run



U+, a retail bank, runs an audience simulation with only engagement policies in scope (no arbitration) to understand how its engagement policy conditions perform for its sampled customers. The image above shows the results of this simulation. What do the action-level numbers indicate?

·             Number of times an action was presented as the top offer

·             Number of customers who receive a particular action as the top action

·             Number of times an action was presented to customers

·             Number of customers who qualify for a particular action

Running an audience simulation with only engagement policy in scope gives the total number of customers who qualify to receive a particular action.

 

As a Decisioning consultant, you are tasked with running an audience simulation to test the engagement policy conditions. Which statement is true when the simulation scope is: Audience simulation with engagement policy and arbitration?

·             The number of times an action was presented to customers is displayed.

·             The number of customers who receive more than one action is displayed

·             The number of customers who receive an action more than once is displayed.

·             The number of customers who receive a particular action as the top action is displayed.

Running an audience simulation with engagement policy and arbitration in scope provides the total number of customers who qualify to receive a particular action.

Myco, a telco, wants to present their customers with new credit card offers – the Diamond card, the Platinum card, and the Gold card – on their web portal. As a decisioning consultant, you want to determine which will be the best performing action by running a distribution test. In this scenario, which report will test this requirement?

·             Action Distribution Report

·             Bias Report

·             Action Priority Report

The action priority report shows the average priority of each action.

·             Channel Report

 


U+, a retail bank, recently implemented a project in which credit card offers are presented to qualified customers when they log in to the web self-service portal. The bank does not want any bias except to satisfy the eligibility condition Age >=18. As a Decisioning Consultant, how will you configure the ethical bias policy to allow a minimum bias on age?

·             0.1 Gini

When a property is set to 0.1 Gini, a minimum bias is allowed.

·             0.7 Gini

·             No Detection

·             0 Gini

 

As a Decisioning Consultant, you are tasked with configuring the ethical bias policy. Which context do you need to select to add bias fields?

·             Action Group

·             Customer

Customer context contains the customer properties such as age and gender on which bias testing can be done.

·             Treatment

·             Action


U + Bank, a retail bank, has applied business weight to their credit card offers to manually nudge the offers. The bank analyzes the effect of the change in Scenario Planner. The following image shows the Projected reach and responses of the cards in the comparison mode.

How many customers are likely to accept the Standard card?

·             21

Projected responses represent the number of customers who are likely to accept the offer.

·             115

·             79 (115-36)

·             14 (21-7)

 

U+ Bank, a retail bank, completed an implementation to present Credit Card offers to customers on their self-service portals. You want to estimate the business value that the subsequent next-best-action run creates using the selected configuration. Which simulation do you run to get the required information?

·             Distribution Test

·             Pega Scenario Planner

Scenario Planner enables you to simulate “what-if” scenarios so that you can more accurately forecast results, optimize strategies, and explore potential tradeoffs.

·             Audience Simulation

·             Pega Value Finder

U+ Bank, a retail bank, recently implemented a project in which credit card offers are presented to qualified customers when the customers log in to the web self-service portal. The bank now plans to amend its engagement policy conditions. As a Decisioning Consultant, which simulation do you run to check if the conditions are too broad or narrow for your requirements?

·             Persona Testing

·             Audience simulation

Audience simulation tests the configuration of engagement policies against an audience.

·             Pega Scenario Planner

·             Ethical Bias Check

Myco, a telco, is working on implementing a project in which post-paid offers are presented to qualified customers. In the build stage of the ideation, the business wants to look for new opportunities to improve marketing. As a Decisioning Consultant, which simulation do you run to meet the requirement?

·             Distribution Test

·             Pega Value Finder

Value Finder finds top opportunities to improve gaps in strategies and suggests actions for improvement.

·             Pega Scenario Planner

·             Audience Simulation

 

As a Decisioning Consultant, you have just implemented a project to present mortgage offers to customers on their self-service portals. The bank asks you to pull data on the distribution of the offers to well-engaged, under-engaged, or not-engaged customers. Which simulation do you run to get the required information?

·             Pega Scenario Planner

·             Pega Value Finder

Value Finder allows the business to engage more empathetically by identifying and profiling underserved customers, then suggesting actions for improvement.

·             Distribution Test

·             Audience simulation

Which two of the following statements are true about Scenario Planner? (Choose Two)

·             Helps optimize strategies to hit specific business goals

Pega Scenario planner helps the business make adjustments to align projected reach with business priorities.

·             Identifies engagement policy conditions with bias

·             Shows the distribution of customers across different groups

·             Projects estimated value of the subsequent next-best-action run

Pega Scenario Planner projects the estimated value that the subsequent next-best-action run creates by using the selected configuration.

 

Reference module: Detecting unwanted bias

MyCo, a telco, has introduced mobile data packages for students. As a policy, MyCo does not want to discriminate based on gender when presenting the offers. As a Decisioning Consultant, how do you configure the ethical bias policy to allow no bias?

·             No Detection

·             0.9-1.11 Rate Ratio

·             1 Rate Ratio

When a property is set to a 1 Rate Ratio, no bias is allowed.

·             0.5-2 Rate Ratio

 

Which two of the following statements are true about Value Finder? (Choose Two)

·             Identifies engagement policy conditions with bias

·             Provides recommendations to loosen strict conditions

Value Finder identifies if a condition is too broad or narrow and provides recommendations to adjust the condition to serve more customers.

·             Shows the distribution of under-served customers across different groups

Value Finder helps visualize the distribution of well-engaged, under-engaged, and not engaged customers.

·             Projects estimated value of the subsequent next-best-action run

Myco, a telco, has recently implemented a project in which data plan offers are presented to qualified customers. Myco wants to understand the impact to revenue if the business introduces a new data plan offer. As a Decisioning Consultant, which simulation do you run to meet the requirement?

·             Distribution Test

·             Audience Simulation

·             Pega Scenario Planner

Scenario Planner enables you to simulate “what-if” scenarios so that you can more accurately forecast results, optimize strategies, and explore potential tradeoffs.

·             Pega Value Finder

As a Decisioning Consultant, you are tasked with running an audience simulation to test the engagement policy conditions. Which of following statements is true when the simulation scope is Audience simulation with engagement policy and arbitration?

·             The number of customers who receive an action more than once is displayed.

·             The results help optimize strategies to meet specific business goals.

An audience simulation run helps identify if an engagement policy condition is too broad or too narrow to achieve the required business goals.

·             The number of times that an action is presented to customers is displayed.

·             The number of customers who receive more than one action is displayed.

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Pega Decisioning Consultant - Mission Test Quiz & Answers

The Pega Certified Decisioning Consultant (PCDC) certification is for professionals participating in the design and development of a Pega ...