Technology driven business - An Example

Can the technology change the way we live today and transform our lifestyle? Yes, most of you might agree with my point as we are connected with the technology. This is once again proved by the new business model “Ola air”. This is something which I have come across this recently. Thought of sharing with you all.

Ola air - Ola chopper taxi service (https://www.olacabs.com/ola-air) brings the new technology and business in India. I am wondering how the digital technology can transform our live style and create the new business opportunity.

Banks have some specific examples like Mobile app, Apple Pay (TouchId) which changed the way the customer banking. If we change our strategy from Customer centric organization to Customer+Technology centric organization, reaching our goal might be much simpler. What do you think?


I am happy to get your experience/feedback/suggestion on Technology driven business to add more in this context. 

Ola air - Ola Chopper taxi service promo Youtube video..

Thanks,
Nanjundan Chinnasamy

Whatsapp marketing - New way of Higher value of Customer engagement

This is a follow-up blog on my previous Whatsapp Blog (http://nanjundanonlinedictionary.blogspot.in/2015/09/use-whatsapp-to-resolve-customer-queries.html). This blog is about higher degree of Customer engagement using Whatapp and how it can be achieved. 


What & Why?

•          Customers want to interact with brands today. They want to have a continuous connection and products & offers specific to them.

•          Current digital world is perfect opportunity to grow our customer base.

Leveraging interactive ads:

•          Video is very good marketing. This occupies more than 50% mobile data (http://www.entrepreneur.com/article/242393). We can reach them personally and get their meaningful feedback.

•          Native ads, Native format, Geo ads, Location based ads, Behavioral marketing.

How to make Whatsapp marketing?

•          Go with Broadcast message option– broadcast message has Limitation (only 250).

•          There are some areas like BBC (http://www.practicalecommerce.com/articles/79714-WhatsApp-to-Change-Social-Media-Marketing) already engaged with Whatsapp and come-up with the alternatives to send message without any limitation.

•          Firstly, we don't have any API to customize.

•          secondly, this can't be used for commercial purpose. Like BBC, your Organization has to agree with Whatsapp Inc. 

Thanks,

Nanjundan Chinnasamy

Use “Whatsapp” to resolve customer queries

This blog is all about improving “Customer Service” further from the where we are now. It's an Ideation Blog. 

Like banks across the world, Organizations might have a presence on social media platforms, allowing customers to contact them through Facebook and Twitter to respond to questions, queries and providing support.  But, Is this enough? Simple answer is NO from Customer expectation perspective and my perspective as well.

Smartphone access continues to increase; WhatsApp is now the most popular messaging app across the Globe.  According to Mobile Marketing Magazine, it is installed on half of the Smart phones in the UK (76% in INDIA).  Despite its huge popularity, we haven’t utilized the technology to communicate with our customers.

Since we are already responding to customer queries via telephone calls, emails and website live chats and other social media channels, is it worth considering using other platforms in the same way? This may be the right time to Consider such Change.

Customer Benefits are:

1. Easily accessible platform, already installed on many mobile devices worldwide.
2. As messages are free to send, there’s no cost to your customers when they contact you.
3. Easy to use, and allows messages to be sent at any time – day or night

Whatapp may be one of the greatest ways to connect with the customer. Here in India, Police provided a Whatsapp no to report a compliant. Do you think this will be a right way to leverage the Technology and help our customer? I think so.

We do have few potential drawbacks from a business perspective:

• Security – there’s ongoing concerns about how secure WhatsApp messages really are, so it might not be a brilliant idea to ask for any sensitive information.
• No Public API is available at this moment to integrate with any of our Systems. Hope, Whatsapp may publish their APIs in near future. 

We may have good option to use WhatsApp in novel ways to connect with our Customers improve their queries&issues. (More over if any critical issues, those will not be publically visible to media unlike Social media).

Your comments please...

Project Management - Business outcome-based pricing models

As a Successful Project Manager, we are constantly looking for Process improvement to reduce the Cost and Quality product on time. Despite of religiously following an existing pricing models like Time&Labor & Fixed Bid, we end-up with disappointments many times. This blog is an Ideation blog to share my thought process on Project Operating Model.   

I have gone through an article about “Business out-come based pricing model” last week. It was very interesting read and I felt that it is much needed for us at this point of time due to many factors including quality of deliverables received from suppliers from outsourcing.

We might have seen many emails stating that there was an issue with System A/B/C, please apologize to all customers for any inconvenience caused etc. I strongly believe the outcome-based pricing model will be a promising solution to prevent such issues if we considered as the supplier will be paid only based on the outcome.

Deriving the out-come SUCCESS criteria for any project will be complicated and which may leads mistrust. If we formalize the SUCCESS criteria for a project prior to outsourcing, outcome-based pricing model will be a real game changer i believe. 

Read business outcome-based pricing model first post link at http://www.firstpost.com/business/igate-aims-to-shake-up-it-billing-model-with-outcome-based-pricing-635462.html

Please post your opinions/suggestion in the comments section below to understand your views..


Thanks,
Nanjundan Chinnasamy

Good Luck Rule – How to be Successful in Professional and Personal Life..

As many of you know, I am more interested in empowering people around me personally by sharing my leanings through various ways like presentation,  motivational speaking and writing few blogs (Other than technical, of course!).

I want to share my recent leanings to my audience about “GoodLuck Rule”. I don’t believe in Luck. Then, why am I writing on Good Luck? Do you think it’s all about Luck which is Good? No, No.. Stop your imagination here.. Here are Good Luck Rules (10 Rules)....

1. Luck will not stay long as it is not created by you. GOOD LUCK is something created by you. It will come till the end. So, take it till the end.
2. Many want Good Luck, but very few willing to pursue it. Be ready to pursue any time.
3. Create New conditions. Yes, It’s required.
4. Good luck is not only for your own benefit. Others problem might be solution for you. Try to help others. Most important one..
5. Hard work, and do it TODAY. Specific to me I think. I known to be delaying few things..
6. Don’t miss even small details. Small info can help you to discover. Yes, be conscious during important discussions.
7. Don’t worry about the chance. Try again. Yes, don’t give-up!
8. Nobody can sell Good luck. It can’t be sold. Don’t trust those who are willing to sell luck. Many of them doing this I think.
9. Be patient, don’t Quit. It’s easy to say. But, very difficult to follow.
10. Good luck = Opportunity + Conditions

a.    Opportunity is common to all.

b.    Need to create conditions to take that.

And finally, we want to be prepared enough to grab an opportunity when it comes. This may require some level of patient. We may need to create Conditions to grab an opportunity sometimes… In my opinion, I think many successful people do the second one. What do you think? 

PS:

This is the summary of the book which I read recently.  

Thanks,

Nanjundan Chinnasamy

Samsung Multi purpose Interactive e-board – Nanjundan Chinnasamy thoughts

I have been with “Samsung Enterprise Solutions Expo” last year. I wanted to say that I have enjoyed their products. But it has not meet my expectation at least. Very few products are admiring and grabbed most of the visitor’s attention. I'm here to share my experience from Expo about one product.

Multi purpose Interactive e-board: 

A bigger digital board can split into several frames. Every frame may be used supported the requirement. The same can be used for many purpose including writing, drawing, viewing the image, Editing the image and playing the video. In a Samsung statement “It’s a dedicated software solution which enables us to broadcast content seamlessly. It is allowing photos, audio, video and files to be sent to multiple screens. Unique content can be created for specific screens; content can even be scheduled to appear at certain times.”

I have used the word "Multi purpose” considering the use over the areas and commercial ventures including training, retail, bank and so on..

To particular to Banking industry which I am into, we can introduce this multi purpose Interactive digital e-board in a branch. In an extension, we may utilize this to exhibit new products and the administrations we are putting forth to our clients. Lastly special promotional ads if any..

In a Marketing Industry, this can be a best one to explain the product specific to the customer, play videos and compare the projects using different frames. This is not limited to Banking/Retails, it is the best product to use at modern education system to open the book/video and explain the same to the students. This can be extended to other places where ever applicable.  

On the off chance that somebody looking for a product clarification, we can use one portion of the screen (frame) as digital board and explain our products, spare that a picture and send to client email if necessary.

As expressed by Samsung, each one edge can be utilized for presentation remarkable substance (indent of one another). The excellence of this intuitive e-board casing is, we can tweak each one frame into particular size as indicated by our need. Also, it supports all smart phone touch screen capabilities including tapping/zooming etc. which makes more interactive.

I request you to have a look at the YouTube video to visualize/understand the product much better. When I enquired about the cost, it was around INR 2-2.2Lacks.

Product Link: http://www.wedgwood-group.com/Wedgwoodav-lcd-samsung.pdf 

Happy Learning!

Thanks,

Nanjundan Chinnasamy