PEGA Decisioning - Balancing Business Objectives and customer needs

To Balancing Business Objectives and customer needs, its good to remember the following points.

• Always-On customer brain stands behind the NextBestAction
•  Business Logic is an iterative development. We will develop with the current requirement and based on the customer behavior, we will change the Strategy
• The Key Elements in Implementing the Business Logic is:
• Business Issue * Group. All propositions will be added under any specific Group only
• Propositions - Proposition Catalogue will be maintained
• Prioritization - BL-Strategy
• Use the NBAM components to implement the logic Strategy. ADM is used to predict the customer Propensity and learning the data real-time.
• Predictive models will be used to learn from Existing models
• All Decisioning Strategy business rules are classified under Hard & Soft Rules. Eligibility rules are Hard rules and all Decision Data (Control param), Arbitration components are Soft rules
• Break the whole logic into Small sub strategies logically and process the Propositions in each stage to apply the proposition selection process
• Eligibility Rules are always determined as Hard Rules
• Prioritization component will be used to determine the Top offer at any given time.
• BusinessIssue and Group is something we want to think first before implementing NBAM project
• NBAM project is not a finished product. We want to learn and make the continuous changes to make the better decision 
• Apply BML methodology to keep optimizing the Strategies to drive the business outcome 
• B-Build - Make the Strategy/Logic changes
• M-Measure - Measure the performance of the Strategy 
• L-Learn - Learn the feedback from Customer 
• Repeat the BML method again. 

Happy Learning!