Assessing the Impact of the new product Offer is very critical in Decisioning & marketing prior to launch in Production. We can assess the Impact of the new product Offer using the following steps.
- Simulation will be used to assess the new
product offer. It’s more like what-if analysis
- Use the simulation and analyze the results
using VBD to understand the forecast of the product sale. Identify the eligibility
rules&context weight to identify the new offers to be proposed.
- Based on the simulation result, update the
strategy and control parameters to give the better outcome for new product. It
is an iterative process.
- Propositions are anything that can be offered
to a customer. This can include advertisements, products, offer bundles and
even service actions
- The actual definition of a proposition is
“The proposed course of action.”
- Simulation enables you to execute a complex
or simple Decisioning strategy using large customer sample both reference and new
simulations.
- In Pega Decision Management we create a
simulation run using decision data flows which can be run in a batch mode.
- Before adding the new proposition data in
Decision Date, understand the structure of the proposition and update the
static contents accordingly
- Understand the Strategy and modify the
control parameters influence the offer and make the amendments accordingly.
After changing the Marketing strategy, execute the product launch simulation
strategy referring the proposition distribution report.
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