Sunday, December 5, 2021

Pega Decisioning Consultant - Mission Test Quiz & Answers

The Pega Certified Decisioning Consultant (PCDC) certification is for professionals participating in the design and development of a Pega Customer Decision Hub™ solution. This certification ensures you have the skills to apply design principles of Next-Best-Action Designer, Decision Strategies, and Predictive Analytics.

The PCDC Version 8.5 & 8.6 exam includes multiple choice, scenario, and drag/drop questions. Here are the Pega Decisioning Consultant Mission Test Quiz & answers.

 

U+ Bank has a product eligibility matrix that defines what type of customers qualify for which offers when customers visit the bank's website.

Which two components in the Next-Best-Action Designer allows you to define these conditions? (Choose Two)

·             Engagement Policy

The Engagement Policy component allows you to define the rules that control which actions are offered to which customers.

·             Channels

·             Arbitration

·             Constraints

The Constraints component allows you to implement channel limits and constraints.

 

Through analysis of customer lifecycles, Next-Best-Action _______________.

·             identifies global sales targets

·             anticipates retention issues

In Pega Customer Decision Hub, the customer is central. Anticipating retention issues adds value for both the customer and the business.

·             provides future sales reports

·             provides fulfillment services

 

U+, a retail bank, does not want to annoy customers by offering them a mortgage refinance option if they have less than 5% to pay off on their loan, although it would be profitable for the bank. Which engagement policy condition best suits this requirement?

·             Applicability

·             Eligibility

·             Suitability

Suitability conditions are the most flexible rules; they represent what the business should and shouldn’t do ethically and empathetically. The bank is being empathetic to the customer by not bothering them with a refinance offer, given they have only 5% left to pay off on their loan.

 

Myco, a telco, has recently implemented a project in which data plan offers are presented to qualified customers. Myco wants to understand the impact to revenue if the business introduces a new data plan offer. As a Decisioning Consultant, which simulation do you run to meet the requirement?

·             Distribution Test

·             Audience Simulation

·             Pega Value Finder

·             Pega Scenario Planner

Scenario Planner enables you to simulate “what-if” scenarios so that you can more accurately forecast results, optimize strategies, and explore potential tradeoffs.

 

What does a dotted line from a Group By component to a Filter component mean?

·             The Filter component references a property in the Group By component.

If a component references a property from a different component, then a dotted line is automatically added to the strategy canvas. Note, this is just a visualization representation, it does not have anny other meaning in terms of values being copied, or execution order of the components.

·             There is a one-to-one relationship between the Group By and Filter components.

·             Information from the Group By component is copied over to the Filter component.

·             Evaluate the Filter component first to evaluate the Group By component.

 

 Reference module: Limiting action volume on outbound

An outbound run identifies 100 Standard Card offers, 50 on email and 50 on the SMS channel. If the above volume constraint is applied, how many actions will be delivered by the outbound run?

·             100

·             75

This is the total number of actions sent as a result of the outbound run. This is because the action-level volume constraint is configured with a limit of 75, and there are 75 remaining.

·             50 SMSes and 25 emails

·             50 emails and 25 SMSes

 

A bank is currently displaying a group of mortgage offers to its customers on their website. The bank wants to suppress the mortgage group for 1 month if a customer ignores three mortgage offers within that group. How do you define the suppression rule for this requirement?

·             Suppress a group of actions for 30 days if there are 3 impressions for the web channel without a click.

This rule definition suppresses a group of actions if 3 impressions are recorded in the web channel.

·             Suppress an action for 30 days if there are 3 impressions for any channel without a click.

·             Suppress an action for 30 days if there are 3 rejects for web channel.

·             Suppress a group of actions for 30 days if there are 3 rejects for any channel.

 

The arbitration factor that allows you to assign financial values to actions is called: _________________________.

·             business levers

·             context weighting

·             action value

Action value allows the business to assign financial values to offers and prioritize high-value offers over low-value ones.

·             propensity

 

Which statement is true about email treatments?

·             You must always embed the images in the email.

·             When you design emails using external tools, you cannot include Pega-specific personalization tags.

·             When you use a seed list to test an email, the personalization attributes do not appear in the received email.

·             You can personalize the email subject, for example, Dear <customer name>.

You can personalize the email subject using the same construct as the email body, the .Customer.<property name>.

A bank has chosen an email service provider to deliver the offer messages selected by Pega Customer Decision Hub. The service provider prefers that the bank uploads a file per batch of customers to a cloud storage location, either on Microsoft Azure or Amazon S3. As a consultant working on the project representing the bank, what is your response?

·             Action details will be written to the local filesystem by default. But we will write an external process to transfer them to the cloud.

·             Action details can be directly written to either of those cloud storage solutions.

Both Amazon S3 and Microsoft Azure are valid repositories for a file template.

·             Action details can only be transferred via secure FTP.

·             Action details can be written directly to Amazon S3 but not Microsoft Azure.

 

Reference module: Detecting unwanted bias

MyCo, a telco, has introduced mobile data packages for students. As a policy, MyCo does not want to discriminate based on gender when presenting the offers. As a Decisioning Consultant, how do you configure the ethical bias policy to allow no bias?

·             No Detection

·             1 Rate Ratio

When a property is set to a 1 Rate Ratio, no bias is allowed.

·             0.9-1.11 Rate Ratio

·             0.5-2 Rate Ratio

As a Decisioning Consultant, you have just implemented a project to present mortgage offers to customers on their self-service portals. The bank asks you to pull data on the distribution of the offers to well-engaged, under-engaged, or not-engaged customers. Which simulation do you run to get the required information?

·             Audience simulation

·             Pega Scenario Planner

·             Distribution Test

·             Pega Value Finder

Value Finder allows the business to engage more empathetically by identifying and profiling underserved customers, then suggesting actions for improvement.

Enrichment decision components provide the ability to ______________________.

·             set customer properties

·             enrich a decision strategy with comments

·             set a text value to a strategy property

To set a text or numeric value to an action property you use a Set Property component from the enrichment category.

·             filter actions based on priority and relevance

 

What is best practice for designing an action flow?

·             Always configure an action with its own flow.

·             When designing a flow to be reused across multiple actions, use the Specify Treatment option to configure it with a specific treatment.

·             Limit the number steps per channel to 3.

Every additional step taken in the action flow is a missed opportunity to let the Pega brain decide the Next-Best-Action.

·             When creating an action to be used as a flow template, set its availability to Always.

 

U+ Bank, a retail bank, is working on implementing a project in which credit card offers are presented to qualified customers the customers they log in to the web self-service portal. The bank wants to ensure there that is no bias identified in its engagement policies.

Arrange the following steps in the correct order to implement this task.

Dropzone 1 of 4.

Configure ethical bias policy

Dropzone 2 of 4.

Create ethical bias simulation

Dropzone 3 of 4.

Select the Strategy & Audience for Simulation

Dropzone 4 of 4.

Execute Simulation and analyse the outcome

Reference module:  Creating eligibility rules using customer risk segments

U+ bank uses a decision table to return a label for a customer. Examine this decision table and select which label is returned for a customer with a credit score of 115 and an average balance of 15000.

·             D

·             C

The credit score is 115, so it satisfies the >= condition. The value 15000 satisfies the average balance condition. Remember the decision table evaluation stops when a condition is satisfied.

·             B

·             A

A bank is currently sending promotional emails related to credit card offers to qualified customers. Now the bank wants to prevent overexposure to these offers. As a part of this effort, the bank wants to avoid sending the same promotional offer email for the next 60 days if the email was rejected twice by the customer in the last 30 days. How do you define the suppression rule for this contact policy?

·             Suppress a group of actions for 60 days if there are 2 rejects in the email channel in the last 30 days.

·             Suppress an action for 60 days if there are 2 rejects in any channel in the last 30 days.

·             Suppress a group of actions for 60 days if there are 2 rejects in any channel in the last 30 days.

·             Suppress an action for 60 days if there are 2 rejects in the email channel in the last 30 days.

This rule definition suppresses an action for a given time period in the email channel.

Which two of the following statements are true about Scenario Planner? (Choose Two)

·             Helps optimize strategies to hit specific business goals

Pega Scenario planner helps the business make adjustments to align projected reach with business priorities.

·             Projects estimated value of the subsequent next-best-action run

Pega Scenario Planner projects the estimated value that the subsequent next-best-action run creates by using the selected configuration.

·             Shows the distribution of customers across different groups

·             Identifies engagement policy conditions with bias

U+ Bank, a retail bank, recently implemented a project in which credit card offers are presented to qualified customers when the customers log in to the web self-service portal. The bank now plans to amend its engagement policy conditions. As a Decisioning Consultant, which simulation do you run to check if the conditions are too broad or narrow for your requirements?

·             Ethical Bias Check

·             Audience simulation

Audience simulation tests the configuration of engagement policies against an audience.

·             Pega Scenario Planner

·             Persona Testing

A bank has several credit card offers defined under the sales issue / credit card group. The card_type action property for some of the cards is set to VISA and for others to Mastercard. The bank wants to limit the total number of VISA cards sent via email in an outbound run. How do you implement this requirement?

·             Define a group-level constraint to limit all credit cards.

·             Define a property constraint based on the value of the card_type action property.

A property constraint allows you to limit the action volume based on the value of an action property.

·             Move the VISA and Mastercard actions to separate groups, then define two separate volume constraints

·             Define an action-level constraint for each of the actions separately.

 

Pega Decisioning Consultant - Mission Test Quiz & Answers

The Pega Certified Decisioning Consultant (PCDC) certification is for professionals participating in the design and development of a Pega ...